2018
Continuous Improvement Engineer Co-op
An early introduction to process improvement, operational systems, and finding better ways to make things work.
Timeline
A slightly non‑linear path.
Operations, finance, analytics, e-commerce, sales, websites, products, and AI search. I’ve taken a few turns, but each one changed how I think about building businesses.
Different experiences. A common thread. Build what’s next.
2018 Today
Career timeline
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It started with a simple idea — make things better.
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Part of Restaurant Brands International
2020 – 2022
Operations → Marketing Finance
Started close to restaurant operations before moving into marketing finance, eventually working around one of Canada’s largest consumer marketing funds.
$300M+ marketing fund exposure
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Learned how great brands actually work — from the ground up.
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2022 – 2025
Manager, Marketing Analytics
Led analytics across Popeyes Canada, working across pricing, profitability, sales, forecasting, and just about anything involving a number.
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Concurrent chapter · Side project
Jan 2024 – Jul 2024
Sales + Analytics
Worked across sales and analytics, helping build out the inbound pipeline and supporting early-stage founders through the app-building journey.
20+ founders supported
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Stayed close to the operator mindset, but started exploring what else was possible.
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E-commerce chapter
Started building businesses of my own.
Marketplace selling turned into Amazon FBA, Shopify, Etsy, and eventually brands of my own.
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From analytics to actually building things myself.
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2026
Head of Growth & Partnerships
Got deep into AEO, GEO, growth, and how businesses are being discovered through AI search.
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Same curiosity, different playing field — AI is changing how businesses get found.
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2026
Founder
Started Vizible around a simple idea: businesses need digital foundations that are credible, crawlable, and convertible.
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A bigger bet on the future of the internet.
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More to build. More to learn. That’s the point.
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Today
Still building.
E-commerce businesses, digital foundations, products, and whatever seems interesting enough to build next.
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Onwards
“A combination of curiosity, hard work, and a bias for building.”
Same mindset. Different chapters. More ahead.
Let's talk
Curious where this goes next?
Always happy to talk shop — operations, analytics, e-commerce, websites, or whatever you’re building.
Still building.